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To shatter stereotypes, the International Paralympic Committee’s new campaign shows the reality of Paralympians competing at the highest level of sports. The IPC wants to make this year’s Games, which open Aug. 28, the most watched Paralympics ever. Its ad launches Monday to mark the 100-day countdown to the Paris 2024 Summer Paralympic Games and will run in up to 185 countries and territories, across TV, online and social channels. Read more about the campaign here: https://adweek.it/44RAGT6 |
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