In decades of broadcasting the Olympics, NBC has navigated the operational complexity that prepared it for a spread-out Milan ...

Juventus has unveiled its latest innovation efforts, including a new cohort of sports tech startups as well as partnerships ...

The Feb. 11, 2026, SBJ Tech newsletter reports on ScorePlay's new broadcast capabilities that rolled out for the Australian Open and its larger ambitions Down Under and the potential AR uses that ...

The WM Phoenix Open had its highest final-round audience in seven years on Sunday, as CBS averaged nearly 3.8 million viewers ...

Sources revealed that L.A. Lakers G Luka Dončić is part of an investor group led by ex-Dallas Mavericks GM Donnie Nelson ...

MLS unveiled the remaining 13 new jerseys for its teams in the 2026 season. Among the new kits, St. Louis City SC released a ...

Sports-focused investment firm Sportsology Capital Partners has made its first U.S. team investment in MLB's Texas Rangers.

Univ. of Oregon athletics has launched GoDucksW, a dedicated social media platform for its women’s sports programs, as part ...

FloSports’ dirt track sprint car racing series High Limit is changing title sponsors from Kubota Tractors to Interstate Batteries as it prepares to drop the green flag on its fourth campaign next ...

NBC’s Primetime in Milan drew 42 million viewers following Super Bowl LX, NBC’s largest Winter Olympics audience since Sochi ...

Agent Scott Boras argued on 'Foul Territory' MLB’s fragmented regional media rights depress revenues compared with the NBA’s ...

Villanova and Notre Dame’s men’s and women’s basketball teams have been given special clearance by the NCAA to open next season in Rome for a doubleheader on Nov. 1.