Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Virtual Reality technology is incorporated in business marketing campaigns. It helps to connect with audience and engage them in a better way. Marketers can employ virtual reality for serious training ...

Picture this: You’re on top of an 80-story building and must wear a harness to protect yourself if you fall. But there are different kinds of harnesses lying around. You pick what you think is the ...

An Irvine-based software maker’s push into virtual and augmented reality is attracting a mix of new customers that includes eye doctors, engine builders, chemical plant operators and an NFL ...

Virtual reality was supposed to transform entertainment. At least, that was the expectation roughly a decade ago with the arrival of the Oculus Rift, the first virtual reality (VR) headset that many ...

Since its debut in 2006, Lytro has produced devices that leverage light-field technology, which captures information about the direction and intensity of light rays. Today, the company is applying ...

Apple acquired a startup that provides virtual-reality experiences for watching live events. The purchase of NextVR could lead to Apple building more VR capabilities into its products. Apple Glasses ...

The new Haven-1 VR app brings the Haven-1 commercial space station directly to Apple Vision Pro headsets, offering users an unprecedented, virtual-reality look inside humanity’s next frontier in space ...

NEWPORT BEACH, Calif., - NextVR, the leader in broadcasting live events in virtual reality, and the National Hockey League (NHL) in association with Disney Streaming Services, today announced a new ...

AURORA, Colo. – Police departments across the country are turning to virtual reality training to help officers make split-second decisions in difficult, and sometimes dangerous, situations. The goal ...