Amazon rolled out an automatic upgrade to its Alexa virtual assistant. Alexa+ has new voices and new features.

Alexa Plus is aiming higher with a new superhero ad and a US-wide launch, including a free version for any app user.

Amazon debuted more than a dozen new products across its Kindle, Fire TV, Echo, Blink and Ring product lines at a Manhattan press event earlier today. The event — chaired by Amazon hardware chief ...

8 Alexa Settings You Need to Switch Off if You Have an Amazon Device ...

Amazon’s new Alexa.com portal brings the AI-powered Alexa+ assistant to the desktop browser. Amazon is quietly rolling out the last big pillar of its AI-powered Alexa+ vision: the Alexa.com website, ...

Amazon says expanding Alexa further beyond the home will be a big focus in 2026. (Amazon Image) Amazon is expanding its consumer AI ecosystem beyond the smart speaker — bringing Alexa+ to the web, ...

Amazon officially rolled out Alexa+ to users this week, which means the free early access is now over. Here's how much it might cost you to try it out.