Makeup trends change as quickly as the platforms that popularize them. Techniques that once dominated tutorials and red carpets can begin to feel heavy or outdated when beauty priorities shift.

Margot Robbie has been wearing romantic makeup looks on the 'Wuthering Heights' press tour. A makeup artist shared how to achieve the looks.

The contemporary goth aesthetic has been going strong for decades, and goth makeup has especially piqued the interest of a new generation on TikTok recently. Featured Video Today's goth culture draws ...

In case you missed it, makeup is officially back. We're seeing an uptick in bold and fun looks, sure, but there's also a strong emphasis on technique and artistry. And with this newfound trend ...

Explore statement Valentine's Day makeup trends that go beyond soft glam, featuring dramatic eyes, modern finishes, and creative details perfect for making a confident style statement.

Forbes contributors publish independent expert analyses and insights. Jessica Ourisman is based in Los Angeles covering beauty and fashion. Yet she undeniably influences the “trend-scape” altogether ...