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Lego, World Cup

Lego builds on its success as World Cup fuels record sales for toy giant

Toy giant Lego has announced record half year sales - helped by a build-it-yourself World Cup trophy. The model - costing a chunky £160 - is made up of more than 2,800 bricks and pieces to create the famous footballing globe, and includes a hidden compartment with a small Lego figure.

· 1d

Lego sales jump 21% to nearly £5bn, helped by World Cup and F1 ranges

· 1d · on MSN

Lego sales rise as World Cup products draw new customers

YAHOO!

This Is What the World's First V16 Would Look Like as a LEGO Kit

Have you ever wondered what the world’s first V16 production car would have looked like as a LEGO kit? Well, you probably ...

Forbes

How Adidas And LEGO Won The World Cup Conversation

Forbes contributors publish independent expert analyses and insights. Clara covers consumer brands shaping tomorrow's retail landscape. This voice experience is generated by AI. Learn more. This voice ...

Yahoo

LEGO Builds Towering World Cup Trophy in New York City

LEGO has created a massive World Cup Trophy replica. The unveiling was performed by former World Cup winner Cafu. The ceremony also marked the opening of LEGO's Fan Zone at Rockefeller Center.

Kotaku

LEGO Worlds

All the Latest Game Footage and Images from LEGO Worlds LEGO Worlds is an open environment of procedurally-generated Worlds made entirely of LEGO bricks which you can freely manipulate and ...

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