CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand its reach, flexibility and ability to drive measurable outcomes. What’s ...

CTV advertising enables marketers to reach their audiences with high-quality and engaging creatives, and this is why CTV campaigns are on the rise in 2025. However, to advertise effectively, drive ...

Global open programmatic connected TV ad spend totaled $5.3 billion in Q3 — up just 2% versus Q3 2022, according to estimates in Pixalate’s Global CTV Ad Supply Chain Trends report for the quarter.

U.S. viewer attention to connected TV (CTV) ads grew to 51.5% during the first quarter of this year, up from 49.2% during the previous quarter, according to a new report from DoubleVerify and TVision ...

Japan’s NYK has signed a long-term time-charter agreement for a domestically built crew transfer vessel (CTV) with Oga Katagami Akita Offshore Green Energy, a joint venture established by JERA Nex bp ...