The connected TV ad industry is going programmatic. According to Insider Intelligence, roughly 87% of CTV ad inventory will be transacted programmatically in 2023. In reality, though, that hefty ...

As the new year begins, expect CTV growth to continue blasting along with a vengeance. GroupM forecasts that streaming TV will grow 12.9% in 2025 and overtake linear TV revenue by 2029. Meanwhile, ...

As CTV changes how people consume content beyond the big screen, AI is simultaneously changing the way advertisers design, plan, activate and measure campaigns. Together, these two changes mean ...

CTV, CTV Two, Much, and CTV GO to Debut Bell Media's New Music Format – International musical icon Shania Twain helms inaugural episode as celebrity mentor alongside award-winning producer/songwriter ...

Since its inception, CTV advertising has faced limitations due to the unique nature of the environment. According to DV data, for example, one-third of CTV impressions serve in environments that play ...

Curation has promised to simplify and refine programmatic trading for many years, yet it has struggled to take off in a digital ecosystem where buyers are largely content maximising scale and ...

There is no question that the connected TV (CTV) advertising market in the U.S. is big, growing fast and is a major disruptor -- and likely complement -- to its older, still much larger legacy sibling ...